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MARCH NEWSLETTER
With all of the snow and cold days, you probably are looking forward to the arrival of spring. What better way to invoke the power of spring and new beginnings than to participate in the ACHC seminars? You can look forward to learning something new and having your mind blossom with new ideas to make the most of the prevention efforts in your community.
Planning Social Marketing
Initial class February 26, 2009, at the Bloomfield Township Public Library, Meeting Rm. #1, located at 1099 Lone Pine Rd. in Bloomfield Hills, MI 48302-2410, from 9:00 a.m. – 2:00 p.m.; future classes TBD
Social Marketing applies commercial marketing techniques to inspire change on social issues. Even though it is similar to commercial advertising, it does have very important differences. Take the class and find out what makes Social Marketing unique. And learn the steps to plan, produce, and execute an effective social marketing campaign in your community.
For the coalitions, this is an important class. You will be given the tools to devise your local social marketing campaign designed to prevent youth from driving with someone who has been drinking. This supports the statewide goal to reduce alcohol-related traffic crash injuries.
Camille Cooke, the new social marketing coordinator for the Alliance of Coalitions for Healthy Communities, will conduct this class.
Communities Mobilizing for Change on Alcohol (CMCA)
Six days of training composed of three, two-day sessions
March 23-24, 2009, at the Oakland County Sheriff’s Office from 9:00 a.m. – 3:00 p.m.
May 18-19, 2009, at the Oakland County Sheriff’s Office from 9:00 a.m. – 3:00 p.m.
September 24-25, 2009 at a location TBD from 9:00 a.m. – 3:00 p.m.
Communities Mobilizing for Change on Alcohol (CMCA) is a nationally recognized program, and the ACHC is thrilled to provide this training. It is an evidence-based program that will mobilize Oakland County, so we can reduce underage drinking. CMCA promotes a community-organizing strategy that will provide an assessment of the factors that allow minors to have easy access to alcohol.
Most Oakland County youth say alcohol is either easy or very easy to get according to county-level youth surveys. Too many youth drink alcohol. And the CMCA training points to easy access as a major factor in creating this problem. Learn the techniques that will allow you to affect this issue in the legal, social, institutional, and health sectors.
Youth Leadership Institute provides the instructors to teach the three intensive two-day trainings. At the end of the six days, you’ll be prepared to implement the CMCA strategy in your neighborhoods. The trainings will be 9:00 a.m. – 3:00 p.m. March 23-24, May 18-19, and September 24-25. Participants are asked to attend all six days of the trainings. The Oakland County Sheriff’s Office will host the trainings in March and May at the Training Room in the Sheriff’s Office at 1200 N. Telegraph Rd., Bldg 38 East in Pontiac, Michigan. ACHC is still seeking a location for the training September 24-25, 2009, so if you have any suggestions, please email us.
Drugs, Drinking, and Teen Success & Failure in School
April 3, 2009, at the Oakland Schools Science Center located at 1480 Scott Lake Road in Waterford, MI 48328, from 9:00 a.m. – 12:00 noon
A child’s brain continues to develop into the early 20s. This class will show you sobering facts and statistics about the impact of underage drinking on young, developing minds. The information presented proves that kids who experiment with drugs, alcohol, and cigarettes are setting themselves up for academic failure.
This training is particularly important to parents and educators who desire a successful college education for the youth in their lives. Darren Lubbers, Ph.D., is the Consultant and Evaluator for the Alliance of Coalitions for Healthy Communities. He provides his extensive experience in prevention for this training.
The Costs of Substance Abuse in Oakland County…And What Citizens Can Do
April 22, 2009, at the Bloomfield Township Public Library, Meeting Rm. #1, located at 1099 Lone Pine Rd. in Bloomfield Hills, MI 48302-2410, from 9:00 a.m. – 12:30 p.m.
It is estimated that substance abuse costs Oakland County about $240 million each year. And that figure applies to human, as well as financial, costs. This class validates the importance of the Communities Mobilizing for Change on Alcohol (CMCA) training mentioned earlier.
The facts will be presented, and you will learn what you can do to prevent substance abuse in your community. And you’ll also learn how to inspire other credible leaders in your community like law enforcement, health professionals, and academia to make preventing substance abuse a priority.
Drs. Lubbers and Reese will guide this class. |
